Dynamic Energy and Bold Expression: The Influence 2025 Branding

For the Influence 2025 workshop, I embraced a bold and vibrant visual language that encapsulates the dynamic spirit of the National Speakers Association's flagship event. My design for the logo, color palette, and overall branding draws from themes of influence, energy, and transformation, key aspects of the conference's mission to empower public speakers. The logo, featuring a stylized microphone enveloped in a flame, symbolizes the powerful voices of speakers igniting change and capturing the attention of audiences. The fire element also metaphorically conveys the passion and energy that speakers bring to their craft.

The color palette is an energetic blend of warm oranges and purples, symbolizing the synergy between personal influence and professional growth that the workshop fosters. The gradient effect throughout the designs reflects the smooth progression and evolution of a speaker’s journey—just as the workshop helps attendees elevate their influence over time. This gradient, blending between red-orange and purple, represents the fire of passion blending with the wisdom and calm required to influence effectively.

For typography, I selected Mendl Sans Extra Bold as the primary font to communicate strength and clarity—an essential attribute for public speakers. The bold, geometric shapes offer a sense of modernity and confidence, while the secondary font, Kit Rounded SemiBold, adds a touch of approachability, ensuring the overall look remains both powerful and welcoming.

Templates and Collateral: Cohesion and Flexibility

In addition to the core branding, I developed a series of promotional templates and visual collateral, from event posters to social media graphics. These pieces maintain consistency with the core identity while offering versatility for various formats, helping the Influence 2025 team to adapt the visuals seamlessly across print and digital platforms. Each template was crafted using Adobe InDesign, Illustrator, and Photoshop, ensuring high-quality and easily adaptable designs for future updates.

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